Google has been keeping webmasters on the very tips of their toes with regards on how they capitalize on SEO since they introduced Panda in their search engine ranking algorithm. When the Penguin (what is it with Google and animals?) rolled in, many websites that were optimized using spammy techniques and black-hat practices got penalized for violating Penguin is set to penalize websites that are found to be guilty of spamming and manipulating search results. There are so many strategies that can be considered as spam, but all of them revolve around these three violations.
1. Keyword Stuffing
Keyword stuffing is product of keyword stuffing, excessive SEO, and downright poor writing skills. the first two are deliberate violations while the third is a skills deficiency that will not be tolerated simply because it will not pass the standards set by Google.
Since we already know what will set Panda and Penguin off, it is only right to do adjustments and changes wherever necessary.
The following areas need to be reexamined closely. See if there are things that must be done or gone so that your website won’t be on the radar of Google Penguin and Using exact match keywords as website domains used to be very helpful in ranking a website. the Penguin won’t place much importance on that this time around though, so don’t bother with them for your future websites.
2. Anchor Texts
SEO experts recommend using long-tail anchor texts instead of being keyword-specific. this goes back to our point about keywords needing to be used in the right context within an article and inserted in a grammatically correct sentence. best way for you to get backlinks (and apparently the way Google wants it done) is to establish your website’s credibility.
Give other websites very good reasons to recommend your site to their readers and impress them with tour published articles so that they will be encouraged provide direct links to your pages.
Don’t depend on the text links too much as well. since an abundance of keyword-rich text links is a red flag for Penguin, cut back your text links. If you really want to use keywords for alt tags, provide quality content and valuable information to readers. it will also allow you to become friendlier and develop closeness with other websites. that will be more important in the long run. think of this as the gratis that pays you back eventually.
4. Content
The most important is to clean up the content of your website. If you’ve been spinning articles before, now is the best time to stop. Again, duplicated, spun, and mediocre-quality content are the red flags for Panda, while the excessive SEO that goes on behind the replicates and keywords are signals for the Penguin.
It’s no longer cunning SEO strategies (or so Google wants everyone to think) that’s important, but rather high-quality website content that users will find valuable. Google started filtering websites with poor content quality through Panda, which checked content quality.
It targeted sites filled with spam, duplicated content,
Are You a Penguin Target ? Learn How to Identify Probable Causes for Penguin Penalties
Tagged with: google • search engine
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